Monona Farmers Market Reimagine

A Reimagine of the Monona Farmers market logo and concept. I wanted to achieve a classy and clean look throughout this project and wanting to incorporate pattern elements throughout.

Skills: Pattern Making, Typography, Illustrator, Logo design

I wanted to make sure that I worked with environmental graphics as that is the best way for the general public to gain information about an event or company. There were a lot of different mock ups that this project went through before landing on a billboard, bus stop sign and a paper poster mock up. It was a bit difficult at first to be able to get all the information on each graphic but in the end everything is readable and visually what I was trying to achieve.